Films normally target either a mainly male audience or a mainly female audience, however they do not want to focus completely on one gender as they would be excluding half of their potential audience.
Chick-flicks are stereotypically targeted at females however using attractive female actresses can appeal to the male gaze. Additionally turning into a hybrid genre like a rom-com would also attract a male audience. E.G. Cameron Diaz in What Happens in Vegas, Tom Vaughan (2008)
The same applies to horror/slasher and action films. This genre is mainly targeting a male audience however make the film appealing to women by using physically attractive actors. For example using Shia La Beouf in Disturbia, D.J. Caruso (2007) made the filming more appealing to the female youth audience.
Chick-flicks are stereotypically targeted at females however using attractive female actresses can appeal to the male gaze. Additionally turning into a hybrid genre like a rom-com would also attract a male audience. E.G. Cameron Diaz in What Happens in Vegas, Tom Vaughan (2008)
The same applies to horror/slasher and action films. This genre is mainly targeting a male audience however make the film appealing to women by using physically attractive actors. For example using Shia La Beouf in Disturbia, D.J. Caruso (2007) made the filming more appealing to the female youth audience.
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